{"title":"Brand Identity \u0026 Strategy","description":"","products":[{"product_id":"mwmx-brand-identity","title":"MWMX - Might Win MX","description":"\u003cp data-start=\"2034\" data-end=\"2259\"\u003eMWMX is a multi-faceted motocross platform spanning media, community, and digital products. The challenge was to create a cohesive parent brand that could support multiple sub-brands while maintaining clarity and consistency.\u003c\/p\u003e\n\u003cp data-start=\"2261\" data-end=\"2487\"\u003eA comprehensive brand system was developed, establishing a unified identity across social, web, email, and media channels, while allowing each sub-brand to retain its own distinct visual direction within a connected framework.\u003c\/p\u003e","brand":"GAS LAB","offers":[{"title":"Default Title","offer_id":48815653093628,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/5880\/3964\/files\/MWMX_Slide-4.jpg?v=1774330867"},{"product_id":"agus-moto-brand-identity","title":"AGUS Moto","description":"\u003cp data-start=\"627\" data-end=\"860\"\u003eAGUS Moto is a performance-focused motorcycle workshop with a strong connection to both modern and retro moto culture. The brand required a distinctive identity that felt authentic, stylish, and adaptable across multiple touchpoints.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"1109\"\u003eA bold identity system was developed combining retro influence with modern execution, supported by a cohesive colour palette, typography, and graphic elements designed to translate seamlessly across merchandise, digital, and physical applications.\u003c\/p\u003e","brand":"GAS LAB","offers":[{"title":"Default Title","offer_id":48818400329980,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/5880\/3964\/files\/AGUS_1.png?v=1774330886"},{"product_id":"cse-brand-identity","title":"CSE - Chickerell Street Exhausts","description":"\u003cp data-start=\"1637\" data-end=\"1812\"\u003eChickerell Street Exhausts is a high-end fabrication workshop specialising in custom exhaust systems. The brand needed to reflect precision, strength, and technical expertise.\u003c\/p\u003e\n\u003cp data-start=\"1814\" data-end=\"2000\"\u003eA bold and modern identity system was created, combining sharp typography and a refined colour palette to establish a confident, premium presence aligned with the quality of workmanship.\u003c\/p\u003e","brand":"GAS LAB","offers":[{"title":"Default Title","offer_id":48818409144572,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/5880\/3964\/files\/CSE-Slider_01.png?v=1774330915"},{"product_id":"bloom-kids-wellbeing-brand-identity","title":"Bloom Kids Wellbeing","description":"\u003cp data-start=\"189\" data-end=\"390\"\u003eBloom Kids Wellbeing is a child-focused support service centred on growth, safety, and emotional development. The brand needed to feel calm and nurturing without becoming overly soft or overly playful.\u003c\/p\u003e\n\u003cp data-start=\"392\" data-end=\"603\"\u003eA warm, approachable identity was developed using gentle colour, clean typography, and considered visual elements, creating a brand that feels supportive, trustworthy, and grounded for both children and parents.\u003c\/p\u003e","brand":"GAS LAB","offers":[{"title":"Default Title","offer_id":48818415173884,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/5880\/3964\/files\/Bloom_Slider_01.png?v=1774330941"},{"product_id":"bes-blackman-electrical-services","title":"BES - Blackman Electrical Services","description":"\u003cp data-start=\"1158\" data-end=\"1361\"\u003eBlackman Electrical Services is a growing trade business requiring a clean, professional identity to support its expansion and day-to-day operations. The brand needed to feel sharp, reliable, and modern.\u003c\/p\u003e\n\u003cp data-start=\"1363\" data-end=\"1590\"\u003eA minimal, high-clarity logo system was developed alongside a structured colour palette and foundational brand assets, creating a consistent and professional presence across business cards, documentation, and digital platforms.\u003c\/p\u003e","brand":"GAS LAB","offers":[{"title":"Default Title","offer_id":48886314762492,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/5880\/3964\/files\/BES_1.png?v=1774410187"},{"product_id":"onpoint-suspension","title":"OnPoint Suspension","description":"\u003cp data-start=\"2520\" data-end=\"2727\"\u003eOnPoint Suspension is a performance-driven workshop with a strong reputation within the motocross and off-road community. The brand required an identity that matched the quality and precision of its service.\u003c\/p\u003e\n\u003cp data-start=\"2729\" data-end=\"2931\"\u003eA premium logo and supporting visual system were developed to elevate brand perception, creating a consistent and recognisable presence across workshop applications, rider assets, and digital platforms.\u003c\/p\u003e","brand":"GAS LAB","offers":[{"title":"Default Title","offer_id":48886320824572,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/5880\/3964\/files\/OP_Logo-01_a2a848d4-1102-476c-bcd2-6ebf01abb68a.png?v=1774410246"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/5880\/3964\/collections\/Collections_Branding-1500x900.png?v=1774412647","url":"https:\/\/gaslab.shop\/collections\/brand-identity.oembed","provider":"GAS LAB","version":"1.0","type":"link"}